Reimaging

SEPTA

A refresh to portray authority and trust.

Mission

To make the agency be viewed as a public service that is changing and adapting to ridership demand and is constantly enhancing its image to be a trustworthy mode of transportation. New design principles are introduced to incite pragmatism in the use of spatial organization and use of colors.

Vision

A more modern approach to transit that attracts citizens and tourists. And to be memorable of design and readability.